Immersive Work at Mirada
Mobile AR, mixed reality apps and large-scale interactive installations.
Eddie OffermannCreative direction, technical direction, software architecture, team management
- Role
- Creative direction, technical direction, software architecture, team management
- Areas
- XR, Installations, Apps
At Mirada, I moved from pipeline architecture into immersive work. I led projects from creative concept through technology selection, software and hardware architecture, and the teams that built them.
Projects
- Mobile AR film promo: an augmented reality experience for a home-video release, steered by the pose of the phone.
- SILVR: a content discovery and distribution platform for AR and VR that detects what you're watching and unlocks matching content alongside it.
- The Marvelous Mrs. Maisel Interactive 180 Wall: an Amazon Prime For Your Consideration walkthrough of the show's stages on a 180-degree wall.
- Netflix Hollywood Headquarters Lobby: a large-scale, continuously animated immersive space.
- Immersive projection AR: a large, music-centered AR exploration with custom projection mapping.
- Steerable projection AR: a large, fully interactive, game-centered AR exploration.
- Mirada360 for Unity: a layered approach to 360 video in Unity.
Gallery
Mirada360 in a live demo: a layered 360 video scene built in the Unity editor. 
The animated lobby at Netflix's Hollywood headquarters.
Related work
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AR Portals
Step through a doorway from the real world into a virtual one.
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AR Scuba
An underwater 360 video performed as a hologram.
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ARHero
Augmented reality tabletop gaming on everyday Android phones.
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Augmented Clothing
Clothing as a platform for augmented reality, starting with hats.